Our historic Brand Picon was launched in the Lebanese market back in 1965. A processed cheese brand produced by the French Multinational Fromagerie Bel marked a revolution for consumers. Picon became the leader in the processed cheese category in Lebanon with its continuous strive to launch dairy novelties. Picon today serves as the perfect nutrition partner of a Lebanese mom, that enables her to satisfy the taste of all her family at any moment of the day.